CONNECTING THE ELECTRONICS INDUSTRY

Educating, Informing & Advocating
For Electronics Components Sales Professionals

Supporting manufacturers’ representatives, manufacturers and distributors in optimizing the professional outsourced field sales function.

Industry Connections

Representatives, manufacturers & distributors

Professional Development

Education, events & resources

Advocacy & Insight

Industry information that moves members forward

Member Tools

HoverMap®, SearchLink.ai & online resources

PASSIONATE • DEDICATED • PROFESSIONAL

Resources That Move the Electronics Industry Forward

Connect with representatives, expand your professional network, access industry intelligence and take advantage of ERA programs built for every stage of membership.

ERA HoverMap®

Locate and connect with representatives across ERA’s chapter network.

FIND THE RIGHT REP →

Join ERA

Join hundreds of companies building stronger connections across the electronics industry.

GROW WITH ERA →

SearchLink.ai

Use an industry-customized search engine and AI assistant built for ERA members.

SEARCH SMARTER WITH AI →

ERA LIVE

Explore live, one-hour sessions created to inform, educate and connect the industry.

LEARN LIVE. LEAD FORWARD. →

FEATURED INDUSTRY PARTNER

Connecting Members With Industry Opportunities

MANUFACTURERS’ REPRESENTATIVES

Creating New Opportunities Across the Electronics Industry

Aurora Group is a manufacturers’ representative firm with more than 30 years of experience connecting technology manufacturers with customers and market opportunities.

Its team provides professional sales, marketing and technical support across electronic components, power, connectivity, sensors, controls, displays, motion-control and manufacturing solutions—building trusted relationships that help manufacturers and customers grow.

Aurora Group manufacturers representatives advertisement
WHAT’S HAPPENING AT ERA

ERA Highlights

Stay connected to the programs, publications, events and opportunities shaping the ERA community.

ERA Events

Discover conferences, live programs and opportunities to learn with industry peers.

ERA Publications

Read the latest Representor and Quick Connections publications from ERA.

Electronica, November 10 through 13, 2026 in Munich, Germany

MEMBERSHIP BUILT AROUND CONNECTION

Thinking of Joining ERA?

Explore membership opportunities created to help representatives, manufacturers and distributors connect, grow and lead across the electronics industry.

THE REPRESENTATIVE ADVANTAGE

Why Choose a
Manufacturers’ Rep?

Learn how professional manufacturers’ representatives create stronger customer relationships, expand market reach and deliver lasting value.

STAY CONNECTED

Latest ERA News

MEMBER ALERT

Member Alert: 2027 ERA Conference Hotel Scams

ERA CONFERENCE

2027 ERA Conference Registration & Sponsorships Now Open!

THE REPRESENTOR

The Summer 2026 Issue of The Representor Is Here!