PROFESSIONAL GROWTH FOR EVERY STAGE

Learn. Connect. Lead.

ERA connects members with practical education, peer knowledge, industry intelligence and trusted experts—all designed to strengthen your people, partnerships and business performance.

Learn

Training, certification and professional insight

Connect

National programs and local chapter relationships

Benchmark

Surveys, POS reports and shared best practices

Advance

Tools and expertise that improve business results

MEMBER LEARNING & INTELLIGENCE

Build Knowledge That Creates Results

Some of ERA’s most valuable learning happens member to member. These organized resources make that knowledge easy to access and put to work in your business.

ERA Talks Podcast

Quick, conversational interviews with electronics-industry leaders, covering practical ideas, emerging issues and business insight.

POS Reports

Monthly POS Index reports from Budde Marketing Systems give members accessible trend data and a clearer view of market movement.

ERA member surveys

ERA Member Surveys

Benchmark company operations and compare best practices with industry peers through ERA’s member research and survey results.

Continuing Education

MRERF supports professional certification and research programs for representatives, sales professionals and manufacturing executives.

  • CPMR: leadership development for rep firm owners, presidents and successors
  • CSP: professional sales training for salespeople
  • MBP: best practices for manufacturing executives working with field sales representatives

EVENTS & EXPERIENCES

Meet the Industry. Strengthen Your Network.

ERA national and chapter events combine education, relationship-building and practical problem solving in formats designed for today’s electronics professionals.

ERA LIVE

ERA LIVE

Frequent one-hour virtual sessions with industry experts and peers covering timely business topics.

ERA Conference

ERA Conference

General sessions and breakouts that help reps, manufacturers and distributors connect, build and prosper.

ERA STEP

STEP

Live virtual sales training with practical modules, expert instruction and immediately useful takeaways.

Industry Events Calendar

Search ERA and electronics-industry events and organize the dates that matter to you.

Local Chapter Activities

Connect with the ERA community where selling begins—in your territory.

PUBLICATIONS & BUSINESS TOOLS

Practical Resources, Ready When You Need Them

ERA maintains a deep library of publications, guidance and business tools—many available to members at no additional cost.

ERA HoverMap

ERA HoverMap®

The industry’s widely used searchable resource for finding representative candidates by territory.

The Representor magazine

The Representor

ERA’s magazine delivers industry perspective, practical guidance and member insight, with recent issues available in the archive.

TRUSTED HELP FOR ERA MEMBERS

Expert Advice & Member Savings

Access complimentary consultations with rep-savvy legal, tax, insurance, sales, management and recruiting experts—plus purchasing programs selected for ERA members.